Clover were the original manufacturers of Gundam action figures, back in 1979, and as such they were one of the major sponsors of the Mobile Suit Gundam anime. They expected the series to be another knock-about giant robot series designed primarily to sell toys, as was the norm, but reckoned without Gundam creator Yoshiyuki Tomino's determination to make a more mature space opera. Clover did have a certain leverage over the show, devising the Gundam's iconic colour scheme (Tomino wanted flat grey) and - less laudably - the G-Fighter modules. The series quickly acquired a cult following, but Clover's toys, looking more like the Super Robots that proceeded them, failed to capture the same older audience. A mixture of poor sales and disappointing ratings saw Clover pull the series after 43 of the planned 52 episodes.