G.I. JOE GENERAL  
  Code Name: GENERAL FLAGG  
 

In the early days of the Marvel comic, the low number of the figures in the G.I. Joe line Larry Hama had to resort to making characters up. General Flagg was one of these, acting as G.I. Joe's executive commander until more toy-based Joes arrived. When they did, Flagg was wiped out along with fellow Hama-devised nobodies Kwinn, Dr. Venom and Scar-face. Not that anyone really cared - new Top Sergeant Duke even chose to turn Flagg's funeral into a commercial for himself. The first toy of General Flagg arrived a few years later, and everyone wanted it - this was mainly because it was an aircraft carrier. His son then made a couple of appearances in the line's early 1990s dying days, and then finally in 2004 the original got a figure as part of a comic triple pack.

Sadly, the figure embodies all the worst stuff going on with the line between its' mid-1980s heyday and the boon of G3. This was when Hasbro had decided to bulk up the figures a bit, but actually getting the proportions right was a bit more hit and miss. In the case of General Flagg, it's very much a miss.

He's got very broad shoulders which is a bit odd for a guy who wasn't exactly a man of action in the comic, something further exacerbated by the figure having a very narrow waist. Combined with the shiny wraparound tunic, the overall impression is that he's a Chippendale wearing a PVC fetish uniform, and any minute now he's going to throw his cap to Scarlett and start suggestively popping his buttons. He's also got one of those pinched thin heads that infected a lot of G2 figures, which combined with Flagg's build makes him look like Earthworm Jim.

The worst thing is that Flagg just doesn't fit with most figures. He looks about as respectable enough alongside most of the comic pack figures, but that's mainly because they all look terrible. But put him with your pristine 1982 original Joes, and he looks like the Hulk. Put him with your 25th Anniversary toys and he looks like a midget on steroids. Okay, so General Flagg is a pretty inessential character, but the question has to be asked - considering he's just a guy in a general's uniform with sunglasses, how the Hell did they get him so wrong?

G.I. Joe General Flagg
G.I. Joe General Flagg
G.I. Joe General Flagg
G.I. Joe General Flagg